It’s Equal Pay Day.  Here are 20 reasons women excel in business and marketing.

It’s Equal Pay Day. Here are 20 reasons women excel in business and marketing.

April 4th is Equal Pay Day.  Last year, women earned about 80 cents on the dollar.

As a female business owner, I’ve seen the talent, determination, and fearlessness women bring to leading and marketing their businesses.  They combine bad-assery with resourcefulness and make s#@t happen for their people and their profits.

 

To celebrate Equal Pay Day and make up for those missing 20 cents, here are 20 reasons why the women on your team are worth every penny in growing your business and creating connections.

  1.  Women have the superpower of empathy, and use it to create great work environments and lead their teams.
  2. We have an amazing eye for opportunity, and the skills & determination to master productivity and profitability
  3. Clear strategic vision.  Every startup or established business needs that in spades.
  4. Women drive 70-80% of ALL CONSUMER SPENDING, and we know how to brand and market to them.
  5. Plain and simple, women are really great at managing money.
  6. Perseverance.  The ability to keep pushing through the ups and downs of running a business or raising capital.
  7. Amazing negotiation skills.  Whether it’s landing a top position in a predominantly male field or getting a toddler in the car for school, we know how to navigate challenging conversations with clarity and grace.
  8. Resilience. Understanding what it really takes, and how to put it in action.
  9. An incredible capacity for resourcefulness.  We find ways to make things happen, even if it’s inventing a way.
  10. We’re creative and inventive as hell.  Like beer? Central heating?  Your dishwasher?  Thank a woman.
  11. We understand how vulnerability leads to strong, authentic relationships – even with our customers and clients.  If you don’t think vulnerability has power, watch this Brene Brown TED talk with over 34 MILLION VIEWS.
  12. We are your calm eye at the center of a chaotic storm, particularly in times of  growth or change.
  13. When things get tough, we’re great at building support networks instead of flailing solo.
  14. We’re strong as hell.  I could link to a source here, or I could just recite how far we’ve come making 80 cents on the dollar, or ya know, childbirth.
  15. Our intuition helps us connect dots and make great choices for ourselves and our companies.
  16. We’re hardwired for great customer service, because we understand what makes people tick.
  17. We build powerful teams, because we know how to ask for the help we need from our colleagues.
  18. Strong emotional intelligence gives us an insight on what our colleagues and clients need to feel heard.
  19. Soft skills are magic sauce for a leadership team, and women have them in spades.
  20. Grit.  Angela Duckworth sums it up in this TED Talk that inspired that start of Spur Studio.  Let’s talk if you want to connect about the ways women can help grow your business.

 

 

WGM Group: Marketing a Well-Known Engineering Firm

WGM Group: Marketing a Well-Known Engineering Firm

When WGM Group approached us about a new marketing initiative upon their 50th anniversary, it was a prime opportunity for new design and strategy to make sales in new markets.

WGM Group is a comprehensive planning and design firm, founded in 1966 on a core of civil engineering services. Over the past fifty+ years they’ve experienced incredible evolution and growth.  They now provide clients across the northern Rockies with six distinct service lines.

When we began planning their marketing strategy they had offices in Missoula and Helena.  Within a few months of starting the rebranding effort they opened a brand new office in Kalispell. This past month, they celebrated the grand opening of their newest office in the heart of downtown Bozeman.

Their conservative brand identity no longer matched the design thinking their target clients want.

The old logo didn’t set WGM Group apart from the competition.

WGM principals and team members spend a lot of time networking at events and trade shows. It was key their new marketing materials made them stand apart from the competition. Most importantly, their old website was lacking clear messaging that explained why their ideal clients should choose them over the other engineering firms in a crowded field.

We spent the first part of our engagement really listening to who they wanted to be reaching with their marketing initiatives.

We clarified what those people really needed to hear to feel confident about WGM’s abilities.  We defined how WGM delivers the best results on time and on budget.

We then designed a powerful new brand and website strategy with everything the WGM team told us about their strengths, the challenges keeping their clients up at night, and how they solve those problems.

The new logo reflects the high level of design thinking, technical expertise, and integrity the firm needs to communicate in its first impression with target clients.

A strong color palette and sub-logos for each service line sets WGM Group apart from the competition, and convey their unique strengths to clients.

The website makes it immediately clear ‘who’ WGM is, what they do, and how they deliver successful projects that save time and money.

The new brand was launched in Spring of 2017, and immediately began attracting the clients WGM wants to be working with across Montana and the northern rocky mountain region.  They’ve developed the Downtown Helena Master Plan.  And led a $70 million transformation to turn Missoula’s Southgate Mall into a mixed-use neighborhood center. 

They’re securing the contracts they want because they got clear about what they really do best, and started marketing how that solves problems for the people they work with.

 

 

 

 

 

 

 

 

Inspired Pursuits: Brand Strategy to Grand Opening for The Mountain Project

Inspired Pursuits: Brand Strategy to Grand Opening for The Mountain Project

The Spur team is a bunch of adventure junkies, finding inspiration and  twisted pleasure in pushing our limits. The deep peace and huge smiles we find in the mountains fuel our creativity and brings our brand strategy clarity. Naturally we were pretty amped to launch a new brand for a training facility developed specifically for mountain pursuits, founded by none other than The North Face Athlete, ultra-runner, and all around great human, Mike Wolfe.

To put it mildly, Mike is a beast. I mean, seriously, if you need some motivation watch this video of him running The Crown of the Continent from Montana to Canada or this interview. Right now.

HARNESSING THE SPIRIT OF ADVENTURE FOR A UNIQUE BRAND IDENTITY

Mike approached us this past winter with marketing needs for The Mountain Project a training and coaching facility that prepares athletes for achieving their full potential in the mountains. It’s also a community that harnesses their collective love for watching a sunrise from a mountain peak, and the true joy that comes from a day of deep powder and perfect lines.

Over the next few months, we had the pleasure of working closely with Mike to develop the foundation of his brand: a clear story, powerful logo, and professional business cards that capture the strength, focus, and wildness The Mountain Project represents. It was a blast every step of the way, constantly reminding us why we love where we live and what we do.

A COMMUNITY OF INSPIRATION AND ASPIRATION 

This past Thursday, Mike hosted the Grand Opening of The Mountain Project gym in Bozeman, and we joined in the celebration. The facility itself is beautiful. A stunning mural from local artist Rachel Pohl combining peaks from the Himalaya, the Andes, and the Bridger Ridge covers the entire eastern wall to keep athletes motivated.

But, it’s the community The Mountain Project has brought together that’s truly amazing. The people I met at the grand opening weren’t just incredibly fit. They were genuinely happy, deeply engaging and obviously ready for the next adventure, whatever that may be. My kiddo ran around and danced with other little mountaineers while parents drank craft brews and made plans for the next big run or ride. We talked about our stoke for the ski season, and confessed we may need Mike and his team to kick our butts into gear before it begins.

This level of comfort, camaraderie and inspiration I felt at that barbecue is The Mountain Project’s authentic brand, and it’s a damn good one.

If you need help defining the authentic story that inspires and motivates your target audiences, let’s talk. We’d love the grand adventure of creating a brand and defining a marketing strategy to shout your message from the mountaintops.

Marketing Starts with Defining Your Unique Value Proposition

Marketing Starts with Defining Your Unique Value Proposition

Chances are, your reasons for starting your business were pretty clear.  You saw a need in the market, and created a product or service that fills that need. But you may have skipped over the key step of defining your Unique Value Proposition.

Do you find yourself struggling in your marketing efforts to describe exactly what it is your business does? Specifically how you’re different than the competition? And most importantly – why that matters to the people you need to sell to? Do the details of your products and services take you off on tangents that cause your potential clients to glaze over? 

With the average attention span now hovering around 8 seconds, it’s more important than ever to communicate ‘what’s in it for you’ to your clients in a quick, memorable statement. Especially in the world of digital marketing, where you have smaller spaces and shorter attention spans to work with. 

That statement is called your Unique Value Proposition (or Unique Selling Point) in marketing lingo, and it’s your best opportunity to tell your potential customers or clients exactly how you can improve their lives, and how you can do that better than your competition.

Your UVP Checklist

To develop your Unique Value Proposition (UVP), you need to clarify:

  • What exactly you do (what specific products or services are your bringing to market)
  • Who your target clients/customers are.
  • What their current pain points are.
  • How your products and services provide specific benefits that make their lives easier/better.

Make sure you’re using language that’s clear to your customers, instead of using the terms and acronyms that get thrown around in your industry meetings and events. And remember, the whole UVP should be just a few sentences you and your team feel confident about, and can be condensed to bullet points for visual reinforcement as needed.

How Uber Does it

Here’s a great quick example from Uber, the ride service app that completely changed the transportation market:

Tap the app, get a ride

Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go.

With a few sentences, Uber tells their customers exactly what the app does, and how it’s a step up from some of the pitfalls associated with taxi service.

Where Spur Comes In

At Spur, we craft your Unique Value Proposition into what we call a Core Message because it’s the core of your brand communications from website copy to press releases.  It’s the blueprint for all your marketing efforts.  And it takes time and focus to develop. 

But we can make the process simple, and deliver great results quickly with a deep dive into how you  solve problems and make life easier and better. for your clients. 

Contact us to set up a Marketing Blueprint consultation to help define the foundation for your unique value proposition, and how you’ll share that with the people who need to see it.