Every so often in life the Universe delivers an invitation too amazing to pass up. When HATCH Founder Yarrow Kraner e-mailed an invitation to participate in the inaugural HATCH Latin America this winter, I knew immediately it was time to make room in my personal and work schedules to spend 10 days in Panama with a tribe of 150 creative catalysts and game changers.
Getting on that plane and being part of HATCH Latin America was unequivocally one of the best choices I’ve ever made. And I am so incredibly grateful for the creative inspiration, renewed business focus, and soulful recharge that took place during 4.5 days at Kalu Yala, and 5 days of decompression at Selina Hostels Playa Venao.
Here are my takeaways:
– Authentic, heartfelt connections and strong human relationships are where the real world changes take place. Let’s keep focusing there.
– Stepping away from the office and off-grid is the scariest/best thing I can do as Spur’s CEO and Lead Strategist. Coming back from HATCH, I’m more motivated than ever to do great work for our clients so they can keep doing great work for our communities and our world.
– Creativity is a muscle that needs to be continually trained and strengthened. I’m grateful I get to work with my clients whose projects challenge and strengthen that creative muscle regularly.
It was incredible to be in Panama with such an amazing and powerful network. And it’s fantastic to be back in Montana doing what I love from a place I’m grateful to call home. I love this intersection of adventure and forward momentum.
As the principals of this creative agency, we wake up in beautiful Bozeman every morning knowing that we’ll be challenged and made stronger by our work. That we have another twenty-four hours of opportunity ahead of us to do what we love for people we admire. That we’ve found that beautiful confluence of good luck, hard work, and true fulfillment that feels an awful lot like the definition of success. This is what drives us and energizes us. But, if we’re being honest, it still feels pretty amazing to celebrate validation every now and then.
This past Saturday Spur was honored to receive four gold ADDYs from the Montana chapter of the American Advertising Federation. It was a high-five moment for our team. It was a fun night of acknowledging and appreciating what we’ve achieved in our existence as a creative agency. But, most importantly, it was an opportunity to reflect on the fact that we’ve been inspired to do some great work by clients who appreciate originality and give us creative free reign.
The gold ADDYs were for the Choose Montana and Innovate Montana branding and marketing campaigns developed for the Montana Governor’s Office of Economic Development; for the promotional campaign and website developed for Confluence Design | Build; for the launch campaign developed for fly fishing e-retailer FlyBox; and for the brand identity developed for ReThink Dentistry.
Each of these projects allowed us to explore new angles on messaging and how to convey that messaging through imagery. Every step along the way our clients supported our vision, and appreciated our commitment to forsaking good work for great work. That support is how we won these awards, and why we’re so excited about the next opportunities visible on the horizon.
In short, we are incredibly grateful to these clients and many others who have given us the opportunity to prove ourselves. We are also incredibly humbled by these golden moments of celebration.