WGM Group: Marketing a Well-Known Engineering Firm

WGM Group: Marketing a Well-Known Engineering Firm

When WGM Group approached us about a new marketing initiative upon their 50th anniversary, it was a prime opportunity for new design and strategy to make sales in new markets.

WGM Group is a comprehensive planning and design firm, founded in 1966 on a core of civil engineering services. Over the past fifty+ years they’ve experienced incredible evolution and growth.  They now provide clients across the northern Rockies with six distinct service lines.

When we began planning their marketing strategy they had offices in Missoula and Helena.  Within a few months of starting the rebranding effort they opened a brand new office in Kalispell. This past month, they celebrated the grand opening of their newest office in the heart of downtown Bozeman.

Their conservative brand identity no longer matched the design thinking their target clients want.

The old logo didn’t set WGM Group apart from the competition.

WGM principals and team members spend a lot of time networking at events and trade shows. It was key their new marketing materials made them stand apart from the competition. Most importantly, their old website was lacking clear messaging that explained why their ideal clients should choose them over the other engineering firms in a crowded field.

We spent the first part of our engagement really listening to who they wanted to be reaching with their marketing initiatives.

We clarified what those people really needed to hear to feel confident about WGM’s abilities.  We defined how WGM delivers the best results on time and on budget.

We then designed a powerful new brand and website strategy with everything the WGM team told us about their strengths, the challenges keeping their clients up at night, and how they solve those problems.

The new logo reflects the high level of design thinking, technical expertise, and integrity the firm needs to communicate in its first impression with target clients.

A strong color palette and sub-logos for each service line sets WGM Group apart from the competition, and convey their unique strengths to clients.

The website makes it immediately clear ‘who’ WGM is, what they do, and how they deliver successful projects that save time and money.

The new brand was launched in Spring of 2017, and immediately began attracting the clients WGM wants to be working with across Montana and the northern rocky mountain region.  They’ve developed the Downtown Helena Master Plan.  And led a $70 million transformation to turn Missoula’s Southgate Mall into a mixed-use neighborhood center. 

They’re securing the contracts they want because they got clear about what they really do best, and started marketing how that solves problems for the people they work with.